News Archive
Email marketing for success in 2012
When considering your email marketing plans for 2012, it is important to recognise the key drivers of your success in 2011. Recognise what you did well, but also what you did wrong. Compa ...
Date published: 03/01/2012
Top retailers need to focus on email basics
Email marketing can still be improved for retailers, particularly during the Christmas season as the DMA notes that only 11 per cent of top UK retailers send secondary emails out to consu ...
Date published: 19/12/2011
Email marketing sees most successful half-year ever
Email marketing has had its most successful half year on record, according to the Direct Marketing Association. Website traffic that is generated by email has continued to see an increase ...
Date published: 16/12/2011
Survey: bad targeting is turning consumers off
An Australian survey recently released by Experian has found that 59 per cent of consumers have stopped engaging with four or more brands as a result of poorly targeted communications. Th ...
Date published: 06/12/2011
Winning back former email marketing respondents
As a business grows it is always a good idea to compete to win back your former customers. Email marketing can prove effective as a tool to reintegrate consumers. This will be much easier ...
Date published: 01/12/2011